After 20 years of designing and managing tradeshows and live events of every type, David Schenberg has utilized numerous technologies focused on the same goal: creating a return for the time and money spent on marketing initiatives. So while people argue over ROI and ROO, ROA focuses on tracking what people actually do, while measuring and reporting on it, and driving the sales process.
He is a board member of the St. Louis MPI Chapter, and a very active industry ‘netweaver’. He is the co-founder of BusyEvent, a highly customizable multi-event mobile app that delivers ROA.
David’s hobby job is as a spinning instructor blending his love for cycling and music together into “getting paid to work out and relieve stress”.
- Company:My Compliance Wizzard