Event description

The events industry is growing very fast, and more and more venues are appearing on the market. Do you want your venue or hotel to become number one choice for event planners? Then you need to be equipped with the right sales strategies and tactics!

Join MPI Belgium Sales Training to discover all the steps of the sales process to convert inquiries into business!

When a venue receives an inquiry, what is expected from its sales team? What is the normal RFP processing time and how can you meet the requirements of a client? This training will focus on the sales response from a venue/hotel and provide you with an overview of the events industry, from its terminology to the critical points in your offer. Step by step, from request to contract, we will guide you through the process and highlight the areas where you can stand out from your competition. And we will share some good and bad examples through the eyes of the event manager!

Target audience:

  • Sales managers
  • General managers
  • Revenue managers

The following topics will be discussed:

  • Overview of the events industry
  • The inquiry (RFP): receipt and preparation
  • The offer: what to include and what is the expected RFP processing time
  • “Site inspection”: Do’s & Don’ts
  • Negotiation and understanding your client
  • Aftersales and follow-up

Why should you join this training:

  • To convert more RFP’s into direct business for your company
  • To learn to ask the right questions during the sales process and listen activily
  • To be able to organize a perfect site inspection