Event description

The events industry is growing fast, and more venues and hotels are opening on the market. How do you as a venue or hotel make sure that you are connecting with the right customers, building relationships with (potential) customers and keeping them? And how will you ensure that all your sales efforts are rewarded with business confirmations?

MPI Belgium invites you to find the answers to these questions during our Sales Training!

The training will focus on sales and business development in the (inter)national MICE market. While targeting the right customers and developing new relationships with potential clients, there is always room to improve your inquiry process and business conversion.


The following topics will be discussed:

– (Inter)national MICE market trends & developments

– How to create your USP that connects you to the right target market

– (New) Business Development

– Account Development

– Conversion of incoming inquiries

– Site inspections

The target audience

– Sales and Business Development Managers of venues/hotels or other suppliers within the events industry who want to improve their sales skills and knowledge of the international MICE market.

Why would you join the training?

1. To create more focus in developing your business

2. To discover the best ways to build lasting relationships with your clients

3. To script the right questions to ask during the sales process

4. To increase the conversion rate of your inquiries